Mercedes Benz x zhangyuan 2024 Christmas campaign

For the Mercedes-Benz × Zhangyuan 2024 Christmas Campaign, we designed the full visual experience of the online exhibition, presented through a scrollable WeChat article. We illustrated each artwork and key object from the exhibition, enhancing both visual identity and user engagement through playful yet refined visuals. By aligning the content structure with the physical exhibition route, we created a seamless and immersive journey that connects online and offline experiences.